Colours influence the mind in mysterious way, and others use it very successfully to influence people.
The marketing world is one of the most business zones which successfully use psychology of colours. There are many principles which fit to all people, but it is very important to remember that there are cultural differences, that some colours can differently influence people.
There are some researches which proved that color affect peoples’ nervous system. It’s like that red increase energy and hunger or that blue makes people to relax. Some these experiments explain why such places like McDonalds use red color and how soup’s colour influence it’s selling.
To sum up, psychology of colours could be used not only in marketing world or food industry but also in peoples’ daily life.